What Are Core Web Vitals?

  • Core Web Vitals are a set of specific factors that Google considers important for user experience.
  • They focus on three main metrics: loading performance, interactivity, and visual stability.
  • Optimizing these metrics can directly impact your website's ranking and usability.

The Three Core Web Vitals

  • Largest Contentful Paint (LCP): Measures loading performance. Aim for LCP under 2.5 seconds.
  • First Input Delay (FID): Measures interactivity. Should be less than 100 milliseconds.
  • Cumulative Layout Shift (CLS): Measures visual stability. Target a score less than 0.1.

How to Optimize for Core Web Vitals

  • Improve LCP:
    • Optimize images with next-gen formats like WebP.
    • Use lazy loading for below-the-fold content.
    • Minimize render-blocking JavaScript and CSS.
  • Reduce FID:
    • Break up long tasks and defer non-essential JavaScript.
    • Use web workers to run scripts off the main thread.
    • Minimize third-party script impact.
  • Minimize CLS:
    • Include size attributes for all images and video elements.
    • Avoid inserting content above existing content unexpectedly.
    • Use animations that don’t trigger layout shifts.

Tools to Measure Core Web Vitals

  • Google PageSpeed Insights
  • Lighthouse in Chrome DevTools
  • Web Vitals Chrome Extension
  • Google Search Console (Core Web Vitals Report)

Conclusion

  • Optimizing Core Web Vitals is crucial not only for SEO but also for delivering a smooth, fast, and stable user experience.
  • Regularly audit your website using Google’s tools and address performance issues proactively.
  • Fast-loading, interactive, and visually stable websites win both user trust and higher rankings.